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| Thursday, 5 July 2007 |
| 09:30 | Opening |
| Session 1:
Information Design Essentials for Measurable Results |
| 10:00 | Introduction from the Chair Prof. Robert O. Swinehart School of Design, Carnegie Mellon University, Pittsburgh (USA); IIID President |
| 10:10 |  Keynote: Measuring professional services in information design: what business can expect and what education should deliver Prof. David Sless Director, Communication Research Institute, Fitzroy North, Melbourne (AUS); IIID Vice President |
| 10:50 | An Historic view of measurement in information design: Will Burtin's Gunnery Manuals Prof. R. Roger Remington Massimo and Lella Vignelli Distinguished Professor of Design, Rochester Institute of Technology, Rochester (USA); IIID Board Member |
| 11:15 | Coffee break |
| 11:50 | Dilemmas of information organization and delivery in "The Attention Economy" Mikel P. Breitenstein Adjunct Professor, University of Wisconsin-Milwaukee, School of Information Studies, residing in Long Beach, California (USA) Bryce D. Breitenstein CEO, Breitenstein Medical Associates, Long Beach, California, USA; Center Medical Director, Concentra Occupational Medical Center, Placentia, California (USA) |
| 12:35 | Quantifying joy of use Guido Kempter Head, User Centered Technologies Research, FH Vorarlberg, Dornbirn (A) |
| 13:00 | Lunch break |
| Session 2:
Measurable results I |
| 14:30 | Introduction from the Chair Charles Wesley Ervin Communications and Public Affairs Spezialist, Health Care District of Palm Beach County, Florida (USA); Board Member, Communication Research Institute, AUS; IIID Vice President |
| 14:35 | Moving your mail: A case study on the design of the official Mail Forwarding and Change of Address Order for the US Post Office Prof. Robert O. Swinehart School of Design, Carnegie Mellon University, Pittsburgh (USA); IIID President |
| 15:05 | Measuring the quality of information about medicines: is design really benign? Karel van der Waarde Van der Waarde Design Research, Elewijt (B); IIID Board Member |
| 15:40 | Coffee break |
| Parallel sessions A
"Print & Screen" and "Space & Navigation" |
| 16:20 | Print & Screen: Harper's Index inspiration -Translating figures into emotional information Prof. Krzysztof Lenk Department of Graphic Design, Rhode Island School of Design, Providence (USA) |
| 16:20 | Space & Navigation: Design impact on New York City parking signs: Motorists pay $600 million in parking violations! Gordon Akwera Creative Director, Information Design, Addison, New York (USA) |
| 16:40 | Print & Screen: Mapping the world / Digital qualities of everyday life Prof. Mario Doulis Professor of New Media at Merz-Akademie Stuttgart (D); Professor for Interface Design at the University of Applied Sciences Northwestern Switzerland, Basel (CH) Victor Zwimpfer Intermedial Aesthetik at the ifm (Institut fuer Medienwissenschaften); Basel (CH) |
| 16:40 | Space & Navigation: Designing information products for public spaces Rupesh Vyas Coordinator of Information and Digital Design, National Institute of Design, Paldi, Ahmedabad (IND) |
| 17:20 | Panel discussion / workshop: What does the information design tell us about the organisation that is behind the communication? Jim Northover Founder and chairman of Lloyd Northover, a member company of the Media Square plc group, London (GB) |
| 18:00 | End of Session 2 |
| 19:30 | Social Event |
| |
| Friday, 6 July 2007 |
| Session 3:
Measurable results II |
| 09:15 | Introduction form the Chair Charles Wesley Ervin Communications and Public Affairs Spezialist, Health Care District of Palm Beach County, Florida (USA); Board Member, Communication Research Institute, AUS; IIID Vice President |
| 09:20 | Performance-based design - how measuring a design's performance can accelerate the design process and deliver superior design outcomes Alex Tyers Senior Research Associate, Communication Research Institute, Fitzroy North, Melbourne (AUS) |
| 10:05 | Building measurement into qualitative research without having to crunch numbers Cori Schauer NASA Ames Research Center / University Affiliated Research Center at NASA Ames Research Center, Mountain View (USA) Brianna Sylver President, Sylver Consulting, Chicago, Illinois (USA) Section 1: Project types and research techniques
Section 2: Key metrics of a successful research project |
| 10:55 | Coffee break |
| Parallel sessions B
"Print & Screen" and "Space & Navigation" |
| 11:35 | Print & Screen: Workshop- Building measurement into qualitative research without having to crunch numbers Cori Schauer NASA Ames Research Center / University Affiliated Research Center at NASA Ames Research Center, Mountain View (USA) Brianna Sylver President, Sylver Consulting, Chicago, Illinois (USA) Section 3: An interactive, design research exercise
Section 4: A group debrief |
| 11:35 | Space & Navigation: Workshop, Using Visual Contrast for Effective, Inclusive Environments Veronika Egger Principal, is design, Wien/Vienna (A); IIID Board Member (Treasurer) Prof. Keith Bright Keith Bright Consultants Ltd., Thatcham (GB) |
| 12:30 | Space & Navigation: Measuring effective map design for route guidance: an experiment comparing electronic map display principles Thomas Porathe Manager, Maelardalen User Experience Lab, Dept. of Innovation, Design and Product Development, Maelardalen University, Eskilstuna (S) |
| 13:00 | Lunch break |
| Session 4:
Measurable results III |
| 14:30 | Introduction from the chair Charles Wesley Ervin Communications and Public Affairs Spezialist, Health Care District of Palm Beach County, Florida (USA); Board Member, Communication Research Institute, AUS; IIID Vice President |
| 14:35 | Deconstructing the measure of disability: toward an inclusive metric for the evaluation of systems of visual communications and infographics Alex Bitterman Assistant Professor, School of Design, Rochester Institute of Technology, Rochester (USA) |
| Parallel sessions C
"Print & Screen" and "Space & Navigation" |
| 15:15 | Print & Screen: Public health and information graphics Karen Cheng Associate Professor, Chair of Visual Communication Design, University of Washington, Seattle (USA) |
| 15:15 | Space & Navigation: SOMS "Substituting/Optimizing (variable) Message Signs for the Trans European Road Network" Stefan Egger R&D Assistant, International Institute for Information Design (IIID), Vienna (A) Karin Siebenhandl Course director, Researcher, Center for Knowledge and Information Management, Danube University Krems / University of Continuing Education, Krems (A) Prof. Erik Spiekermann Spiekermann Partners AG, Berlin, London, San Francisco; IIID Past President Peter Simlinger Principal, Simlinger Informations-Design GmbH, Wien/Vienna (A); IIID Director, Wien/Vienna (A) |
| 15:40 | Print & Screen: Made to measure - Design students study parents response to visualisations of risk in child health treatments Bonnie Sadler Takach Assistant Professor, University of Alberta, Edmonton (CDN) |
| 16:10 | Coffee break |
| 16:55 | The United Nations World Tourism Organization (UNWTO) Destination Web Watch Karin Nijhuis Principal, Interimair Internet Consultancy, Utrecht (NL) |
| 17:35 | CheckEffect: Analyzing tourist web sites Michael Mrazek Principal, Net Communication Management, Salzburg (A) |
| 17:36 | Parallel to the presentation of Michael Mrazek - Special Interest Group (SIG) for Information Design Educators: Aims and Objectives; Inaugural gathering Prof. Judith A. Moldenhauer Department of Art and Art History, Wayne State University, Detroit (USA) Lennart Strand Senior lecturer, Department of Innovation, Design and Product Development, Maelardalen University, Eskilstuna (S) Also on behalf of Prof. Rune Pettersson. |
| 18:00 | End of Session 4 |
| 19:30 | Speakers reception for speakers and IIID members |
| |
| Saturday, 7 July 07 |
| Session 5:
Measurable results - information design for wayshowing |
| 09:00 | Introduction from the Chair Charles Wesley Ervin Communications and Public Affairs Spezialist, Health Care District of Palm Beach County, Florida (USA); Board Member, Communication Research Institute, AUS; IIID Vice President |
| 09:05 | What counts in wayshowing design Ruedi Baur Intégral Ruedi Baur et Associés, Zurich; Institut fuer Design, Hochschule fuer Gestaltung und Kunst, Zurich (CH) |
| 09:50 | Telling and showing everyday journeys: graphic support for wayfinding Paul Stiff Director of the MA course in Information Design, The University of Reading, Reading (GB) |
| 10:30 | Coffee break |
| 11:10 | Muddling along from here to there: Challenges of measuring wayfinding system effectiveness Janet R. Carpman Partner, Carpman Grant Associates, Wayfinding Consultants, Ann Arbor (USA) |
| 11:50 | The theory and difficulties of measuring the effectiveness of a wayfinding system Colette Jeffrey Wayfinding Design Director, Enterprise IG, London (GB) |
| 12:30 | Reconfiguring the navigation system for Santiago's new transportation plan Prof. José Allard Escuela de Diseño, Pontificia Universidad Católica de Chile, Providencia, Santiago (RCH) |
| 13:00 | Lunch break |
| Session 6:
Information design- what education can/should deliver |
| 14:30 | Introduction from the Chair Prof. Robert O. Swinehart School of Design, Carnegie Mellon University, Pittsburgh (USA); IIID President |
| 14:35 | Panel discussion Prof. Jill Dacey Chair, Department of Art, University of Idaho, Moscow (USA); IIID Board Member Lennart Strand Senior lecturer, Department of Innovation, Design and Product Development, Maelardalen University, Eskilstuna (S) Prof. Hanna Risku Head, Department for Knowledge and Communication Management, DUK Danube University Krems / University of Continuing Education, Krems (A) 1) Explaining and expanding the idX mission
2) The birth of the virtual Information Design University
3) The post-graduate DUK/IIID information design programme
Participating representatives of universities that run information design courses are invited to contribute to the discussion. |
| 16:00 | Summing up Charles Wesley Ervin Communications and Public Affairs Spezialist, Health Care District of Palm Beach County, Florida (USA); Board Member, Communication Research Institute, AUS; IIID Vice President |
| 16:30 | Farewell drinks |
| 18:00 | IIID General Assembly At the "Seminar- und Gaestehaus Im Kloster Bezau", Platz 38, 6870 Bezau
located in the town centre of Bezau, 7 km from Schwarzenberg; transfer will be provided.
IIID reserves the right to amend details of the symposium as communicated. |